## AMD fights GPU price increases AMD has announced that it will do its best to keep graphics card prices accessible to gamers, despite the persistent shortage of DRAM memories affecting the market. The company is aware of the increase in Radeon GPU costs, which have already risen by over 10%, and is committed to limiting further increases. The DRAM shortage has been a problem plaguing the technology industry for some time, with a significant impact on the production costs of numerous devices, from PC RAM to graphics cards. The difficulty in finding these essential components inevitably translates into higher prices for end consumers. It remains to be seen what specific strategies AMD will adopt to mitigate this effect and whether these measures will be sufficient to contain price increases in the long term.