## Apple and Google towards a new Siri According to reports, Apple and Google are working together to integrate Google's Gemini AI model into Siri. This move suggests a potentially radical shift in how Siri handles user personalization and privacy. The integration of Gemini could allow Siri to better understand natural language and provide more relevant and personalized responses. At the same time, Apple will have to face the challenges related to protecting user privacy, an increasingly important aspect in today's technological landscape. Collaboration with Google could represent a strategy to balance innovation and personal data protection. This agreement, if confirmed, would represent a significant evolution for Siri, which in recent years has struggled to keep pace with competing virtual assistants. The adoption of an advanced AI model like Gemini could revive Siri and make it more competitive in the market.