OpenAI has released a version of ChatGPT focused on the healthcare sector, called ChatGPT Health. ## Consolidated habits OpenAI's decision stems from the observation that a growing number of people are already using ChatGPT to obtain medical information, often as an alternative or supplement to a doctor's opinion. Users turn to AI to test their concerns, seek a confidant, or simply to overcome the embarrassment of asking certain questions. ## Behavior-driven design As often happens, tech companies are simply responding to a need already present in the market. Instead of proposing revolutionary solutions, they simply observe and provide tools that facilitate already established habits. In this case, OpenAI has simply recognized the role that ChatGPT had already assumed in the lives of many users and decided to develop a specific product for this purpose.