Introduction

The EU Commission received a €140m fine from a German court due to X's commercial practices.
The company was suspected of violating EU data protection and antitrust regulations.

Technical Details

The fine was awarded because the agency found non-compliance with EU data protection rules, as set out by EU Regulation 2016/679 and EU Regulation 2021/1014.
The agency focused on the lack of authorization from the relevant authority regarding the use of advanced technologies for collecting and processing user data.

Practical Implications

Shutting down the ad account is a significant blow to X, as it excludes the company from the European ad market.
In addition, the fine and service suspension may have broader implications on X's commercial practices in the future.

Conclusion

Shutting down X's ad account marks an important point for the company and represents a significant challenge in the global market. It is essential that X adapts rapidly to EU regulations and ensures it provides services in accordance with current legislation.
The advertising industry is undergoing a period of transition, with growing importance placed on advanced technologies for collecting and processing user data. The EU Commission plays a key role in ensuring companies respect data protection rules.

Latest Updates

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