eMabler Secures €5.5 Million for European Expansion of Grid-Aware EV Charging Software

eMabler, a Finnish company specializing in electric vehicle charging software, has announced the completion of a €5.5 million Series A funding round. This capital injection is intended to support the company's expansion across Europe and to further develop its "grid-aware" charging platform. The round was led by Greencode Ventures, with participation from Swiss Post Ventures, Rethink Ventures, and Helkama Kiinteistöt.

The funding package also includes a €1 million Digitalisation and Innovation Loan from Finnvera, supported by the European Investment Fund and the InvestEU Guarantee Programme. Additionally, there is a further €1 million grant and loan package from Business Finland's Young Innovative Company programme, solidifying a robust financial foundation for eMabler's ambitious growth plans.

An Integrated Approach to Charging Infrastructure

eMabler offers a software platform that enables retailers, energy companies, parking operators, and other businesses to integrate EV charging directly into their own digital services, applications, and loyalty programs. Instead of relying on standalone charging apps, the company focuses on embedding charging functionality into existing, established user experiences. This approach has already gained traction in the Nordic countries, where Finland's largest retailer, S Group, operates its ABC Charging network on eMabler's platform.

Customers such as Neste, AimoPark, TimePark, and EasyPark use eMabler's technology to combine charging with essential services like fleet management, parking, and customer loyalty programs. For companies managing complex infrastructures, integrating new functionalities like EV charging into existing systems can pose a significant challenge. Solutions like eMabler's, which offer deep integration and a "hardware-agnostic" architecture, can reduce the complexity and the associated TCO of deploying new capabilities.

Network Optimization and Flexible Energy Assets

With the increasing adoption of electric vehicles, eMabler anticipates that charging infrastructure will become an increasingly critical component of the overall energy system. The company is developing software that helps operators optimize charging based on electricity pricing and grid conditions. This allows EV charging networks to function as flexible energy assets, while simultaneously improving operational efficiency.

For CTOs, DevOps leads, and infrastructure architects, the ability to manage and optimize distributed loads, such as EV charging stations, is crucial. eMabler's "grid-aware" approach addresses this need, offering granular control that can translate into significant energy cost savings and improved grid stability. Intelligent energy management is a recurring theme in discussions about on-premise and hybrid deployments, where control over operational costs and data sovereignty are priorities.

Future Prospects and Strategic Relevance

Juha Stenberg, CEO and co-founder of eMabler, emphasizes that the Nordic market has reached a level of maturity where standalone, vertical-specific charging propositions are no longer sufficient. End-users want charging built into the apps and services they already use. "We've proven that when you make charging a native part of a brand's core offering, you win the market," says Stenberg.

This new funding will be used to accelerate eMabler's expansion into Central Europe, with a particular focus on Germany and the UK. In parallel, the company will continue to develop "hardware-agnostic" and "grid-aware" charging solutions. This strategic positioning is particularly relevant for large enterprises seeking scalable and flexible solutions to manage their EV infrastructures, while maintaining control and optimizing operational costs – key aspects for those evaluating on-premise deployments or hybrid strategies.