Facebook focuses on AI to personalize content

Facebook has announced the integration of new artificial intelligence (AI) features to enhance the user experience. Users can now animate their profile pictures, add dynamic effects to Stories and Memories, and customize text posts with animated backgrounds.

These new customization options aim to make content more engaging and stimulate user creativity. The company has not released details on the infrastructure used to manage the inference workloads of these AI models, nor on specific hardware requirements.

The introduction of these features follows a broader trend in the social media industry, where AI is increasingly used to personalize content and improve interaction between users.