Berlin-based Finperks has closed a $4 million pre-seed funding round led by Motive Partners and seed+speed Ventures. The company is developing API infrastructure for the global prepaid market, including gift cards, eCash, and prepaid cards, a sector projected to reach $4.24 trillion by 2035.

Simplifying Access to Prepaid Services

Demand for digital rewards, cashback, and employee benefits continues to grow. However, the infrastructure supporting prepaid products remains fragmented. Banks, fintech companies, and HR platforms seeking to offer these services often need to integrate with multiple providers across issuing, brand partnerships, settlement, and compliance, slowing product launches and limiting regional availability.

Finperks aims to simplify this process by providing a single API that gives partners access to more than 1,000 brands across Europe. Through a single integration, organizations can offer services such as brand-funded cashback deposited directly into bank accounts, digital employee benefits, and instant digital gift cards embedded within financial products.

Expansion and Partnerships

Six months after launch, Finperks has already integrated with several platforms. Payment app Flizpay uses Finperks to offer brand-funded cashback paid directly into users’ bank accounts at the point of purchase. HR platforms Recardy and Paylo use the system to distribute Germany’s tax-free employee benefits without requiring additional infrastructure.

The new funding will be used to expand the company’s engineering team, strengthen brand partnerships, and scale operations across additional European markets.