## Ford Focuses on AI and Autonomous Driving Ford is about to launch a new generation of its BlueCruise autonomous driving system, with the goal of reducing production costs by 30%. This will make the technology more accessible. In addition to BlueCruise, Ford is working on an AI-powered assistant, although no specific details on its functionality have been provided at this time. The integration of artificial intelligence systems into vehicles is a growing trend in the automotive industry, with the aim of improving the driving experience, safety, and interaction between humans and machines. Reducing the production costs of advanced systems like BlueCruise is an important step for their widespread adoption. Making these technologies more accessible could accelerate the adoption of autonomous driving and improve road safety.