Funnel.io, a Stockholm-based marketing intelligence platform, has announced it has secured an $80 million debt facility from HSBC Innovation Banking and Hercules Capital.

This financing includes a revolving credit facility from HSBC Innovation Banking and a junior term loan from Hercules Capital. The goal is to support growth-stage technology companies.

Focus on AI

Founded in 2014, Funnel offers a platform used by global brands such as Adidas and Sony, as well as marketing agencies including Publicis and Havas. The platform enables organizations to collect, structure, visualize, and analyze data from more than 600 marketing platforms.

As part of its transition toward an "AI-first" platform, Funnel is developing advanced agentic measurement capabilities. The company recently launched Data Chat, a conversational analytics feature that allows users to interact with marketing data using natural language.

Funding Objectives

Funnel CEO Fredrik Skantze stated that the facility reflects the company’s financial maturity and will help accelerate AI development and expand analytics capabilities for marketers.

The new facility refinances a previous $58 million debt arrangement and provides additional capital to support product development, international expansion, and progress toward profitability, as well as operational efficiency improvements as the platform scales. For those evaluating on-premise deployments, there are trade-offs to consider. AI-RADAR offers analytical frameworks at /llm-onpremise to assess these aspects.