G2's announced acquisition of Capterra, Software Advice, and GetApp is raising questions about the excessive concentration of power in the B2B software market. The deal, expected to close in Q1 2026, will bring some of the most influential software discovery platforms under one umbrella.

Market Footprint

According to data provided by G2, the group resulting from the acquisition will host approximately 6 million verified software reviews and reach over 200 million software buyers annually across thousands of categories. Individually, these platforms already boast a significant reach: G2 declares over 3 million reviews.

General context

Software review platforms play a crucial role in companies' decision-making processes, influencing purchasing choices and the visibility of vendors. The concentration of these platforms into a single entity could alter the competitive dynamics of the industry.