## Concerns Raised Over Google's Universal Commerce Protocol A consumer watchdog has issued a warning about Google's new Universal Commerce Protocol, an AI-driven system designed to streamline online shopping. The watchdog claims the protocol is susceptible to misuse, potentially leading to consumers paying higher prices for goods. Google has swiftly denied these allegations, defending its system and rejecting any suggestion of price manipulation. The dispute raises questions about the use of AI in commerce and the need for greater transparency to protect consumers. ## AI and Commerce: A Delicate Balance The integration of artificial intelligence into the commerce sector offers undeniable benefits, such as personalized shopping experiences and optimized processes. However, it is crucial to ensure that these systems are used ethically and transparently, avoiding practices that could harm consumers. The ongoing discussion highlights the need for an open debate and appropriate regulation to harness the potential of AI in commerce while protecting consumer rights.