# Introduction Italy has ordered Meta to suspend its policy that bans companies from using WhatsApp's business tools to offer their own AI chatbots on the popular chat app. This decision was made in response to growing competition in the seventh most useful technology. ## Technical Context The platform’s policy, which prohibited companies from using WhatsApp's business tools to offer AI-powered chatbots, was criticized by numerous experts and industry operators. Meta’s decision to suspend this policy marks an important milestone in the development of chatbot competition. ## Impact and Relevance The news has generated significant interest among industry operators, who see this development as a potential opportunity to increase customer support services. Italy is one of the most advanced countries in artificial intelligence technology and this decision further confirms its commitment to promoting technological innovation. ## Conclusions Suspension of the policy by Meta opens new opportunities for companies operating in the AI chatbot sector. This news marks an important step forward in the history of competition and offers a new opportunity for industry operators to offer innovative solutions to customers.