Copenhagen-based AI SaaS startup Kime has announced a €2 million pre-seed funding round led by PSV Tech, with participation from Nordic Makers and angel investors.

Generative Engine Optimisation (GEO)

Kime focuses on an emerging discipline called "generative engine optimisation" (GEO). The company aims to track how brands are represented across major AI platforms, monitoring citations, relative positioning, associated sentiment, and the sources used to generate responses.

Brand Visibility Analytics

Kime's platform offers dashboards that show brand visibility across prompts and AI platforms, competitor benchmarking, sentiment analysis, and identification of the sources informing AI responses. The company has already conducted numerous product demonstrations and is expanding its offering to include an agency-focused module.

Future Plans

Kime plans to expand the platform, transforming it into a centralized layer for managing and optimizing brand presence across various AI assistants, in an increasingly fragmented landscape of language models.