## Physical AI: A New Era for Cars? The automotive sector is constantly evolving, with new technologies emerging all the time. The latest trend is "Physical AI," a term that is gaining popularity in tech marketing. But what does it really mean? At the moment, the precise definition remains elusive, but it seems to indicate an approach to AI that closely integrates algorithms and hardware to improve the performance and efficiency of vehicles. This could include advanced driver-assistance systems (ADAS), robotics for automotive manufacturing, and solutions for optimized energy management. Essentially, "Physical AI" promises to make cars smarter, more autonomous, and more connected, paving the way for new possibilities in terms of safety, comfort, and sustainability. It remains to be seen how this vision will materialize and what challenges will need to be overcome to reach the full potential of this technology.