The Korean response to the Chinese challenge

Samsung and LG are boosting their strategies based on artificial intelligence and Micro RGB technology to counter the advance of Chinese competitors in the home appliance and display sector. This strategic move aims to preserve their leadership position in an increasingly competitive market.

Artificial intelligence for a new generation of products

The integration of artificial intelligence allows Korean companies to develop smarter and more personalized products, capable of adapting to the specific needs of consumers. This personalization capability represents a significant competitive advantage.

Micro RGB for superior quality displays

Micro RGB technology offers superior image quality, with more vivid colors and sharper contrasts. The adoption of this technology in new generation displays allows Samsung and LG to stand out for the visual excellence of their products.