## Samsung bets on India Samsung is focusing its efforts on artificial intelligence (AI) and connected home offerings to fuel the growth of its business in India. The South Korean company plans to capitalize on the growing demand for advanced technological solutions in the Indian market. India represents a key market for Samsung, with enormous potential thanks to its large population and increasing adoption of digital technologies. The company is investing significantly to develop products and services tailored to the needs of Indian consumers, with a particular focus on innovation and connectivity. ## Market context The Indian market is increasingly competitive, with a strong presence of local and international manufacturers. Samsung stands out for its wide range of products, ranging from smartphones to home appliances, and for its ability to offer integrated solutions for the connected home. Artificial intelligence plays an increasingly important role in optimizing device performance and personalizing the user experience.