Synthesia, a London-based startup developing AI-powered corporate videos, has announced a $200 million Series E funding round, bringing its valuation to $4 billion. The round was led by Google Ventures, with participation from Evantic and Hedosophia, as well as existing investors such as NVentures (Nvidia's VC arm), Accel, and Kleiner Perkins.

Founded in 2017, Synthesia has quickly established itself in the UK's AI scene. The company specializes in creating digital avatars used by companies for various purposes, such as workplace safety training. The funds raised will be used to develop new interactive AI agents for employee and marketing videos.

Growth Objectives

Victor Riparbelli, co-founder and CEO of Synthesia, stated that the goal is to scale the company's vision, leveraging the convergence between the evolution of AI agents and the increasing importance of skills development and internal knowledge sharing. Synthesia aims to combine its expertise in AI video with the ability to integrate AI technologies into products and services that meet concrete business needs.

Market Context

Synthesia's growth reflects the increasing interest in AI solutions in the corporate world. The use of digital avatars and AI-generated videos is becoming increasingly widespread for training, internal communication, and marketing.