A recent Visa study highlights a growing distrust among consumers in the Asia-Pacific (APAC) region towards artificial intelligence (AI) applied to commerce, particularly in the payment phase.

Adoption and Skepticism

Although 74% of users utilize AI-based tools for searching and comparing products, 45% require stronger security assurances before sharing their financial data. An additional 32% declare reluctance to provide payment information to AI systems.

The Paradox of Advanced Consumers

Contrary to expectations, wealthier consumers (with monthly incomes exceeding $8,000) and those from digitally advanced markets such as Australia, New Zealand, and Singapore, show the highest level of skepticism. 39% of high-income households express concerns about data usage by AI systems, compared to 29% of lower-income groups.

Geographical Divisions

India and Vietnam stand out for greater openness towards AI-managed purchases, with 42% of consumers willing to completely entrust transactions to artificial intelligence. In contrast, Singapore and Japan record an interest of only 14%.

Trust vs. Transactions

Searching for products via AI is perceived as a low-risk activity, while financial transactions raise significant concerns in terms of security and potential manipulation. To overcome this distrust, it is essential to ensure transparency in the decision-making processes of algorithms, verifiable security, and an alignment between AI objectives and consumer interests.

For those evaluating on-premise deployments, there are trade-offs to consider. AI-RADAR offers analytical frameworks on /llm-onpremise to evaluate these aspects.