Zillow and Artificial Intelligence in the Real Estate Market

Zillow is heavily investing in artificial intelligence to address the challenges of the current housing market. The company's CEO sees AI not as a threat, but as an opportunity to improve and reinvent the home search experience.

The main goal is to use AI to protect Zillow's market share and, at the same time, provide users with more effective and personalized tools to find their ideal home. This approach could lead to new AI-powered features that better understand user needs and provide more relevant results.