Apple accelerates on artificial intelligence

According to Digitimes, Apple has appointed Craig Federighi to lead its initiatives in the field of artificial intelligence. This strategic decision indicates a possible change of course for the Cupertino company, which could open up to the integration of AI models developed by third parties, such as Google Gemini.

Strategic implications

The appointment of Federighi, a key figure at Apple, underlines the importance that the company attaches to AI. The possible integration of Google Gemini into Apple products would represent a significant change from the traditional internal development strategy. This could allow Apple to compete more effectively in the generative AI market, which is rapidly evolving.