\n## Introduction
\nBBVA is working to make the banking sector more sustainable and innovative through its collaboration with OpenAI. The multi-year AI transformation program aims to improve customer service, reduce operational costs, and create a more personalized banking experience.
\n\n## Details
\n* ChatGPT Enterprise: an AI platform that uses machine learning to automate tasks and improve customer service quality.
* Machine Learning: a technology that enables machines to learn from data and improve performance over time.
* AI-native banking experience: a banking experience designed to leverage the full potential of machine learning.