DoorDash is incentivizing its couriers to contribute directly to the development of its artificial intelligence systems through a new app called 'Tasks'.

How it works

The 'Tasks' app offers couriers the opportunity to earn extra money by completing specific activities. These activities include recording videos showing everyday actions, such as picking up a package or interacting with a customer, or recording themselves speaking in other languages. The collected videos will be used to train and improve DoorDash's artificial intelligence algorithms.

Implications

This approach allows DoorDash to collect training data more efficiently and improve the accuracy of its artificial intelligence models. The initiative highlights how companies are exploring new ways to involve their workforce in the development of AI, creating a virtuous cycle in which employees actively contribute to improving the services offered.