Ford has unveiled its plans to integrate artificial intelligence (AI) into its Ford and Lincoln vehicles starting in 2027. The announcement was made during the annual Consumer Electronics Show (CES) in Las Vegas, an event where automakers showcase their latest technological innovations. ## Personalization through AI Ford's primary goal is to use AI to personalize the driving experience. Doug Field, head of electric vehicles, design, and digital at Ford, stated that the company's vision is to create "a seamless layer of intelligence that travels with you between your phone and your vehicle." Field emphasized that this will not be generic intelligence, but a system capable of understanding the context in which the driver is located, their activities, and the capabilities of the vehicle, in order to simplify the decision-making process. The AI should be able to anticipate the driver's needs and offer relevant suggestions, improving the overall driving experience. ## The future of the driving experience The integration of AI represents a significant step forward in how we interact with our cars. In addition to personalization, AI could be used to improve safety, efficiency, and driving comfort. Automakers are increasingly investing in this technology, with the aim of creating smarter and more connected vehicles.