Foreverland, an Italian startup active in the foodtech sector, has announced a €6 million funding round to expand the production of its carob-based chocolate substitute, called Choruba.

Expansion and new products

The company has already signed partnership agreements with four European confectionery companies. With this new funding, Foreverland aims to strengthen its commercial presence and develop an organic product line. The total funding raised by the company now amounts to €9.4 million.

The chocolate substitute market

The chocolate substitute market is growing, driven by demand for more sustainable and healthier alternatives. Carob, the main ingredient of Choruba, is considered a valid alternative to cocoa, with a lower environmental impact and interesting nutritional properties.