## Foxconn and SoftBank: synergy in AI through sports Foxconn and SoftBank are strengthening their ties in the field of artificial intelligence (AI) through sports sponsorship initiatives. The initiative aims to leverage the popularity and visibility of sports to promote their AI-based technologies and solutions. Sports sponsorships represent a strategic showcase to reach a broad and diverse audience, increasing awareness and interest in AI applications in various fields. This collaboration could lead to new opportunities for the development and implementation of AI in sectors such as automation, data analysis, and robotics. ## General context The convergence of technology and sports is a growing trend, with more and more companies investing in sponsorships to increase their visibility and associate their brand with positive values such as competition, teamwork and innovation. Artificial intelligence, in particular, is finding increasing applications in the world of sports, from analyzing athlete performance to managing events and enhancing the fan experience.