Google accelerates AI for advertising

While OpenAI carefully considers how to integrate advertising into its services, seeking to balance revenue, credibility, and safety, Google is stepping on the accelerator to use artificial intelligence to improve its advertising products.

Google, a leader in the advertising sector, is not currently inserting ads directly within Gemini, but is leveraging AI capabilities in other areas to optimize advertising campaigns and increase revenue. This approach allows Google to monetize its AI technologies without compromising the user experience within Gemini.

For those evaluating on-premise deployments, there are trade-offs to consider carefully. AI-RADAR offers analytical frameworks on /llm-onpremise to evaluate these aspects.