## AI: A Turning Point Coming for Consumers? According to Vanessa Larco of Premise VC, 2026 could be the year in which artificial intelligence (AI) reaches its full maturity in the consumer market. This prediction comes at a time when the adoption of AI in enterprises is encountering obstacles, mainly due to the difficulty in identifying specific areas in which to effectively implement these new technologies. ## Current Challenges and Future Prospects Many companies face the challenge of integrating AI into their operational processes. The lack of a clear understanding of how AI can improve their business leads to some hesitation in large-scale adoption. However, the consumer market is expected to offer more fertile ground for AI, with more immediate and easily understandable applications for the end user. This shift in focus could unlock new opportunities and accelerate the overall growth of the sector. ## General context Artificial intelligence is rapidly transforming various sectors, from industrial automation to healthcare, offering new possibilities and challenges. The evolution of large language models (LLMs) and machine learning techniques is paving the way for increasingly sophisticated and accessible solutions. The ability to analyze large amounts of data and automate complex processes makes AI a powerful tool for improving efficiency and innovation.