The way customers discover new products and services is undergoing a significant transformation.

The impact of AI on search

Buyers no longer browse through dozens of tabs and blog posts for weeks. Now, they ask a single question to an artificial intelligence system and receive a shortlist of two or three companies.

This change requires companies to rethink their marketing and online positioning strategies to be included in these AI-generated shortlists. Success will depend on the ability to adapt to this new search paradigm.