Lassie, a Stockholm-based startup offering pet insurance with a focus on prevention, has announced a $75 million Series C funding round. The capital injection will support the company's expansion in the European market.

Investors and strategy

The round included participation from Balderton Capital, Felix Capital, Inventure, Passion Capital, and Stena Sessan. Lassie aims for an insurance model based on automation and preventive care, integrating insurance with educational content and incentives through an app.

Automation and AI in Claims Processing

Lassie is investing in automation and artificial intelligence to optimize processes, particularly in claims processing. In Germany, a significant share of claims is processed in minutes, thanks to a system that allows customers to upload a photo of the veterinary bill and quickly receive reimbursement for straightforward treatments.

Strategic partnerships

The company is developing partnerships to integrate insurance services with pet care. These include a collaboration with Lidl to offer insurance through the Lidl Plus loyalty program and a partnership with Tractive to provide activity-based discounts through GPS tracking.