Multiply, a startup based in San Francisco, has announced $9.5 million in funding to develop AI-powered agents capable of revitalizing B2B advertising campaigns.

Challenges of B2B Marketing

B2B companies are well aware that the effectiveness of an advertising campaign tends to decrease over time. After a promising launch, the audience loses interest and click rates decline. Multiply aims to solve this problem through an innovative approach.

A Continuous Learning Loop

The solution proposed by Multiply is to treat advertising creativity as a continuous learning process, rather than as a series of quarterly deliverables. AI agents constantly monitor campaign performance and make real-time changes to maintain high engagement.