Netflix bets on AI in filmmaking with the acquisition of InterPositive

Netflix has recently announced the acquisition of InterPositive, the company founded by Ben Affleck that explores the use of artificial intelligence in the film industry. According to Affleck, the goal is to integrate AI while preserving the human element and creative judgment that characterize storytelling.

The acquisition underscores Netflix's growing interest in the potential of AI to optimize and improve production processes, from scriptwriting to final editing. It remains to be seen how this integration will materialize and what the benefits will be for creators and audiences.

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