PVH Corp., the parent company of brands like Calvin Klein and Tommy Hilfiger, has announced the adoption of ChatGPT Enterprise to optimize various operational areas. The company aims to leverage the capabilities of generative artificial intelligence to revolutionize product design, streamline the supply chain, and personalize the customer experience.

Implications for the fashion industry

The integration of artificial intelligence tools like ChatGPT Enterprise could accelerate the development time of new collections, enable more precise inventory management, and offer consumers personalized suggestions based on their preferences. It remains to be seen how PVH will concretely implement these technologies and what the results will be in terms of efficiency and innovation.