Hovarlay offers a no-code platform that allows brands to integrate augmented reality (AR) into everyday printed materials. Access to AR experiences is via a smartphone camera, without the need to download dedicated applications.

How it works

The platform generates AR campaigns that can be used directly via a web browser. Users frame the printed material with their phone's camera and, in superimposition, view interactive digital elements. This approach eliminates barriers to adoption, as it does not require installation by the user.

Benefits

The use of a no-code platform greatly simplifies the process of creating AR experiences, making it accessible even to those without developer skills. The absence of an app to download reduces friction for the end user, potentially increasing the engagement rate with the marketing campaign.