Reflow has announced a seed funding round of more than $15 million to support ongoing technology development and broaden access to its workflow and AI automation intelligence platform.

Operational Visibility

The Reflow platform is designed to provide real-time visibility into how work moves across people, systems, and processes. This is done without the need for time tracking, self-reported data, or complex integrations. By converting operational activity into structured data, companies can identify workflows suitable for automation and evaluate the results of those efforts.

Systemic Approach

Reflow takes a system-level approach, observing workflows end-to-end to surface task flows, bottlenecks, and process deviations. This supports more informed decisions around automation and optimisation, and is suited to mid-market and enterprise organisations with large operational teams performing high-volume, computer-based work across functions such as customer support, accounting, legal, and compliance.

Privacy and Control

The platform is designed to support understanding of workflows and capacity rather than monitoring individual employees. Reflow incorporates privacy-focused design principles and enterprise-grade controls, including configurable metadata collection and flexible visibility settings.

Future Developments

The company plans to scale its platform to support a broader set of mid-market and enterprise customers while continuing to invest in product development. The focus is on expanding workflow and workforce intelligence capabilities that help organisations better understand how work is performed before applying automation or AI, with the goal of establishing the platform as foundational infrastructure for AI-driven enterprise operations.