Sony Honda Mobility has discontinued plans for both its AFEELA 1 sedan and an unnamed follow-up SUV, less than a year after opening a dedicated showroom in California.

Details of the cancellation

The decision came after Honda’s sweeping EV retreat, which left the joint venture without the technical foundations it needed to build either car.

Context

The AFEELA project was presented as an ambitious attempt to combine Sony's expertise in consumer electronics with Honda's manufacturing capabilities in the automotive sector. The abandonment of the project highlights the challenges companies face in the current rapidly evolving landscape of the electric vehicle market.