Allday Goods, an East London-based kitchenware brand known for its colorful, chef-quality knives crafted from recycled plastic, has raised £765,000. Ex-chef Hugo Worsley started making knives using recycled plastic.

Allday Goods transforms plastic destined for landfill into knife handles, collecting, cleaning, shredding, and remoulding it into durable new forms. The brand quickly built a loyal following, with queues forming around the block for London pop-ups and online drops selling out in minutes.

Investment and Growth

The investment is led by FIGR Ventures, with participation from Anotherway Ventures, Machroes Holdings, and a group of angel investors. Allday Goods is already profitable with minimal external investment to date.

Hugo Worsley, Founder of Allday Goods, commented: "This is a huge moment for us. We’ve built Allday slowly and intentionally over the past few years, so having people we genuinely admire backing the next chapter feels incredibly special."

Allday Goods has collaborated with Ottolenghi, Soho House, Maldon Salt, Kerrygold and Paul Smith, and appeared in The World of Interiors and Esquire.