Burger King is implementing a new AI system aimed at employees. This system has the function of analyzing the interactions between employees and customers, with the goal of evaluating and ensuring an adequate level of friendliness.

How the system works

The AI system monitors employee conversations with customers. The stated goal is to improve the customer experience by ensuring that staff are always courteous and helpful. However, the introduction of such technology raises questions about the impact it could have on employee morale, which is already subject to high pace and often stressful working conditions.