BuzzFeed enters the social app space with AI

BuzzFeed unveiled a series of new AI-powered social applications at the SXSW festival. The stated goal is to diversify the company's revenue streams, focusing on the potential of generative AI.

Initial reception

Despite BuzzFeed's enthusiasm for these new initiatives, the first demonstrations of the apps generated rather muted reactions from the audience present at the festival. It remains to be seen whether, once officially launched, these applications will manage to capture user interest and generate the hoped-for revenues.