After Anthropic's ads aired during the Super Bowl, the Claude application entered the top 10 of the App Store in the United States.

The advertising campaign, which used humor to address the theme of artificial intelligence, appears to have had a significant impact on user interest in the Claude application, leading it to quickly climb the charts.

This demonstrates how a well-targeted marketing strategy, combined with a high-profile media event like the Super Bowl, can generate a notable increase in the visibility and adoption of a technological product.