Anthropic chose the Super Bowl stage, known for its expensive and spectacular commercials, to launch a direct message to a competitor: "Ads are coming to AI, but not to Claude."

Anthropic's strategy

The commercials show a chatbot interrupting conversations with commercial proposals, highlighting the contrast with Anthropic's promise of an ad-free user experience. This bold move aims to differentiate Anthropic in a rapidly evolving market.

The AI market context

The artificial intelligence market is booming, with several companies exploring different business models. Inserting advertising into chatbots is one of the strategies considered to monetize these technologies, but Anthropic seems to want to focus on a cleaner user experience focused on conversation.