AI.com's Super Bowl ad campaign, with a total investment of $85 million, turned into a fiasco when the high volume of traffic crashed the site's servers.

Campaign Details

The overall expenditure included $15 million for the commercials aired during the sporting event and a substantial $70 million for the acquisition of the AI.com domain name. Despite the significant investment, the infrastructure was unable to handle the influx of users, compromising the effectiveness of the campaign.

Implications

This episode calls into question the strategy of investing such high figures in traditional advertising to promote online services, especially when the underlying infrastructure is not adequately sized to support traffic spikes. For those evaluating on-premise deployments, there are trade-offs to consider. AI-RADAR offers analytical frameworks on /llm-onpremise to evaluate these aspects.