Google strengthens the fight against spam on RCS in India

Google is intensifying its efforts to combat spam in RCS (Rich Communication Services) messages in India, a key market for the growth of this technology. The company has announced a partnership with Airtel to integrate carrier-level filtering directly into the RCS infrastructure.

This integration will allow for more effective identification and blocking of unwanted messages, improving the user experience and security of communications. Carrier-level filtering offers an additional layer of protection compared to spam detection systems based solely on the client.

The initiative underscores the importance of addressing the spam problem to ensure user adoption and trust in RCS technology, which aims to replace SMS with more advanced features.