Data analytics at the service of women's football

The Football Association (The FA) has partnered with Google Cloud to improve the performance of its women's national team, nicknamed "Lionesses." The initiative leverages data analytics to optimize various aspects, from player selection to skills development, training planning, and on-field performance improvement.

The goal is to provide the technical team with advanced tools to make more informed decisions based on objective data and in-depth analysis. This approach allows identifying the strengths and weaknesses of individual players, customizing training programs, and refining game strategies.