The evolution of the subscription model

The subscription economy is a model that, although it seems modern, has deep roots. As early as 1800, the first forms of magazine subscriptions were seen, followed around 1860 by subscriptions for the supply of fresh milk in Great Britain.

From milk to Netflix: a path of transformation

The success of subscription-based companies has transformed this model into an ideal business strategy, thanks to the advantages it offers in terms of customer loyalty and revenue predictability. The explosion of services like Netflix and Spotify during the pandemic further consolidated this trend, demonstrating the resilience and adaptability of the subscription model in different sectors.