The End of a Virtual Era

Horizon Worlds, the metaverse that led Mark Zuckerberg to rename his company, seems destined to close its doors. The idea of an immersive virtual world, where users could interact and build experiences, never really took off.

The project, which cost approximately $80 billion, failed to attract a sufficient number of active users, raising doubts about the long-term feasibility of the metaverse as a mainstream concept. The abandonment of the project raises questions about the future of investments in virtual and augmented reality, and the ability to create engaging digital experiences for a broad audience.