Netflix has announced the acquisition of InterPositive, an AI startup founded by actor and director Ben Affleck in 2022. The company, which has remained under the radar until now, focuses on developing AI-powered post-production tools, with an innovative approach: training models using real video footage, surpassing the traditional method based on text prompts.

Implications for the film industry

Netflix's acquisition of InterPositive comes at a crucial time for the film industry, with new contract negotiations between Hollywood unions and the majors underway. The integration of AI tools into the post-production process could lead to greater efficiency and cost reduction, but also raises questions about the future of work in the sector.

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General context on AI in cinema

The use of artificial intelligence in cinema is growing rapidly. In addition to post-production, AI is used for script generation, the creation of special effects, and the personalization of the viewer experience. However, the adoption of these technologies raises important ethical and professional questions that require careful evaluation.