## OpenAI introduces advertising on ChatGPT to democratize AI OpenAI is about to begin a testing phase for the insertion of advertising within ChatGPT, initially focusing on U.S. users of the free and "Go" tiers. This strategic move aims to expand access to advanced artificial intelligence technologies to a wider audience, reducing economic barriers. The company emphasizes that the priority remains the protection of user privacy, ensuring high-quality answers, and promoting a reliable digital ecosystem. The introduction of advertising is seen as a means to support the offering of free and low-cost services, allowing more people to benefit from the potential of AI. ## General context Artificial intelligence is rapidly transforming various sectors, from industrial automation to personalized medicine. Making these technologies accessible to everyone is essential to ensure that the benefits of AI are distributed fairly and that no one is left behind. OpenAI's initiative represents a step in this direction, seeking a sustainable business model that supports the democratization of access to AI.