## ChatGPT: advertising coming to the free version OpenAI is about to introduce a paid subscription model for ChatGPT, called ChatGPT Go, and will simultaneously integrate advertising into the free version. This decision is a direct consequence of the high costs required to support the datacenter infrastructure that powers the service. The introduction of subscriptions and advertising represents a strategy to diversify revenue streams and ensure the long-term sustainability of ChatGPT. Generative artificial intelligence is experiencing a phase of rapid expansion, with an increasing number of users taking advantage of these tools. However, this growth brings significant challenges in terms of computational resources and operating costs. OpenAI's move reflects the need to strike a balance between offering accessible services and covering costs.