Plato, specializing in AI-based operating systems for the wholesale distribution sector, has announced the closing of a $14.5 million seed funding round led by Atomico, with participation from Cherry Ventures.

Industry Challenges and AI Solutions

The distribution sector is under increasing pressure from labor constraints, low margins, economic uncertainty, and rising digital expectations from B2B customers. Plato aims to address these challenges by replacing manual sales and ERP workflows with AI-driven automation designed to improve operational efficiency and commercial performance.

Key Features

The platform developed by Plato automates core workflows across sales, quoting, and ERP operations. By structuring data within existing ERP systems, the platform reduces manual work and enables sales teams to operate more proactively, supporting efficiency and revenue growth. Key capabilities include AI-driven sales intelligence to identify customer risks and opportunities, automation of repetitive processes such as order handling and internal communication, and industry-specific software tailored to wholesalers managing large and complex product portfolios.

Future Prospects

The new funding will be used to expand the platform’s functionality into areas such as customer service and procurement, as well as to support international expansion. Plato has already signed several large European distribution companies, with six-figure average contract values.