Subbyx, an Italian scaleup focused on infrastructure for the subscription economy, has announced the closing of a €30 million Series A funding round, bringing its total funding to €50 million across equity and debt.

The round was led by Systemiq Capital, with participation from existing investor Azimut, while Flashpoint has provided venture debt to support the expansion of Subbyx’s device portfolio.

Infrastructure for the access economy

Founded in 2024, Subbyx develops infrastructure that enables businesses to shift from ownership-based models to access-based subscriptions, offering technology products through flexible, recurring models. At the core of its offering is Subbyx Builder, an AI-powered platform that allows merchants and enterprises to convert traditional sales into subscription-based revenue streams, managing the full lifecycle of subscriptions.

International expansion

The new funding will be used to support Subbyx’s international expansion, with Sweden selected as its first market outside Italy. The company is targeting regions with strong adoption of circular economy principles, aligning with its focus on extending product lifecycles and promoting reuse.